I just returned from the SHOT Show in Orlando, Florida. In a time when all you hear about is the poor economy, the crowds and the buzz were reassuring. As a PR rep it's my job to keep busy and do a lot of talking. I sure did both last week. Preliminary estimates were 25,384 attendees, 22,098 exhibiting personnel and a record 1,425 members of the media for a total attendance of 48,907. Down 6% from last year's record breaking attendance in Vegas, but up 3% from the 2007 Orlando show. Not bad during a recession.
I was there with Backbone Media representing my clients Gerber, Brunton, and Sitka, talking to the media and spreading the good word of their new products for 2009. Overall, it was a successful trip.
A view from Gerber's booth.
The author entertaining the editors from some of the Intermedia titles like Petersen's Bowhunting, North American Whitetail, and Petersen's Hunting.
Sitka's new Coldfront Jacket and Pants in the new GORE OPTIFADE pattern.
The rocker in me had fun staying at the Hard Rock Hotel in Orlando. Above are glam shoes from the likes of Mick Jagger and Elton John.
It's so nice to have you do all of the research for us. It makes our decision making so much easier!! Thanks.
Posted by: MBT Shoes | July 18, 2011 at 03:49 AM